Why is social media romanticising a return to traditional wives while women are flying around the Moon? In Episode 17 of On the Mones, pharmacist Kate Thomas explores the tradwife movement, women's choices and what three generations of women can teach us.
In this episode Kate Thomas, an AHPRA-registered pharmacist with 25 years of clinical experience, covers:
Episode 17 opens with Kate reflecting on her daughter Audrey turning eighteen and preparing to vote for the first time. Named after Kate's grandmother, born in 1925, Audrey represents an extraordinary arc of social change across three generations of women. Kate traces the journey from marriage bars that forced women out of the workforce upon marriage, through the feminist movements that fought for economic independence, equal pay and voting rights, to the freedoms women navigate today. The freedoms that feel ordinary to young women in 2026 were anything but ordinary for the women who came before them.
The tradwife movement has found enormous traction on social media, and Kate examines why with characteristic clarity in Episode 17. The aesthetic is appealing, beautiful homes, homemade food, a slower pace, a sense of purpose and belonging. But the historical reality it romanticises included economic dependence, limited legal rights and the absence of choice rather than the presence of it. Kate unpacks why the tradwife aesthetic spreads so easily on platforms designed to reward aspirational content, and what gets left out of the story when nostalgia is edited for Instagram.
Episode 17 also examines the connections between tradwife content and broader anti-feminist online movements, including the surprising return of anti-suffrage rhetoric in contemporary social media spaces. Kate approaches this with nuance, distinguishing between women who genuinely choose a domestic life on their own terms and the ideological movements that use tradwife aesthetics to push a very different agenda. The distinction matters because the whole point of the feminist movement was to expand women's choices, not to prescribe what those choices should look like.
A fascinating detour in Episode 17 covers Australia's system of mandatory voting and why it creates a fundamentally different political environment compared to countries where voting is optional. Kate connects this to the broader story of women's suffrage and the ongoing importance of political participation, particularly for young women voting for the first time. Australia was among the first countries in the world to grant women the right to vote and stand for parliament, a history worth knowing and worth protecting.
Episode 17 also includes a hormone pharmacology segment and a satirical wellness advertisement for the fictional Whole Body RetoX, a sharp and funny takedown of the kind of pseudoscientific wellness marketing that targets women at every life stage. Kate's ability to make pharmacology genuinely entertaining while keeping it evidence-based is on full display here.
If this episode has raised questions about your hormones, medications or menopause, a telehealth pharmacist consultation with Kate is a great next step. In a dedicated one-on-one session you can go through your symptoms, your current medications and your treatment options in plain language, without rushing.
Book a consultation with Kate Thomas.
You can view the transcript for this episode below
On the Mones is hosted by Kate Thomas, an AHPRA-registered pharmacist with 25 years of clinical experience. Each episode breaks down hormones, perimenopause, menopause and medical misinformation with evidence-based clarity and zero judgment. Listened to in over 30 countries.
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